Hi, I'm Nicole - Design Lead & Senior Product Designer

Experienced UX/UI Designer with 10+ years of experience creating end-to-end, user-centered experiences that merge creativity, usability, and AI-driven design

DFS CIRCLE APP Enhancement
Based on user feedback, analytics, and interview insights, we made several improvements to the app to reduce user confusion and lower the bounce rate.
2025
DFS Circle App + WeChat MP
A loyalty app aimed at merging offline shopping experiences with online interactions, integrating points redemption, and member benefits, demands a meticulous UX/UI design approach.
2023
DFS EDM
Led the end-to-end creation of DFS-branded EDM modules, driving customer awareness and engagement through weekly sends.
2025
WeChat Official Account
A flexible, user-centered redesign that connects customers seamlessly to DFS’s online and offline experiences.
2024
DFS Chong Qing Airport
Digital Shoppable Catalogue
2023
North American shopping experience feature
DFS Group
2023
Paris Affiliate Model
2022
Website Design - Haven Network
Haven Network is a venture builder platform that enables all businesses, from start-up to mature, to discover untapped potential opportunities.
2021
YEECHOO App + Wechat MP
Asia's premier designer fashion rental e-commerce platform
2019
Smart Lighting App + Webapp
En-trak Smart Lighting is awarded the Best IoT Application by the Guangdong-Hong Kong IoT Alliance. This is their 1st pan-Government award in China.
2015
App for Seniors
2022
VXPLO
2017
CCTV6 - M1905
2012
Multimedia
2011
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